Technical search engine optimization (SEO) refers to adding or optimizing certain page elements that are crawled and referenced by search engines. A few of the most common of these elements are the page's title, the page's description, loading performance and mobile responsiveness.
Hopefully, when your site was developed, the developer had this components in mind and at least added basic values for titles and descriptions and optimized page speed and responsiveness. If not, you may need to get your hands a bit dirty and dive into the source code yourself or hire a developer.
Fortunately, there are multiple tools that you can use that will crawl your site and tell you how well your site is optimized for technical SEO. Before getting your hands too dirty, try scanning your site on SEO Site Checkup to see how well your site is currently optimized.
In our opinion, the best thing that you can do for your website to improve its search rankings in the long term is to create new, high quality content. This could be some form of blog, case studies, news articles, or really anything that might be relevant to your business that you could write about.
If search engines like Google index your site and find content, they will index that content and display it when users perform relevant searches. Then, if the quality is high, it will continue to display your page and even move it up in search rankings.
Don't be nervous about "high quality" content. What makes content "good" quality isn't necessarily how perfect the grammar is, but rather is the content original? Is it complete in thought (think longer-form content)? Do the people who visit stay on the page for more than a few seconds indicating that they're actually reading the content?
In the long run, the content on your website will be a much greater factor to your site's SEO than technical components.
Once submitted your site to Google, checked and optimized the technical components of your site's SEO and started creating content, make sure to install Google Analytics onto your site so that you can actually track your site's search and visitor performance.
Google Analytics will provide more than you need for metric tracking - including tracking items such as sessions (users visiting your site), where users who visit your site come from, what pages they visit the most, and more.
When you have the time, take 5 minutes here and there to learn more about your website in your Google Analytics account. This will help you to dive deeper than just the basic metrics and will give you valuable information that you can use to take your website to the next level.
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